School Marketing Specialist
Description
FULL SALARY RANGE: Administrative Level 9 (minimum: $67,020- mid-point: $82,740- maximum: $98,461)
The maximum placement for new hires is based upon experience and typically does not exceed the mid-point of the range.
FTE: 1.0
STANDARD HOURS PER WEEK: 40
MONTHS PER YEAR: 12
JOB CODE: 260416
POSITION TYPE: New/Replacement
Location: Thornton, CO
Adams 12 Five Star Schools is deeply committed to a community of excellence, equity, and inclusion in everything we do. We commit to eliminate the predictability of who is included in excellence and who is not. Adams 12 Five Star Schools puts students first and supports our district's mission to elevate student success for every student every day in every classroom. Candidates who can contribute to our goal are encouraged to apply and to identify their strengths in this area.
SUMMARY:
As a member of the district communications team, manages and implements comprehensive marketing plans for select schools. Outlines needs and recommends outcomes for marketing plans and leads the strategic and tactical implementation of these plans. Duties may include research, development and execution of plans and timelines, design guidance and content creation.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
JOB TASK DESCRIPTION:
1. Develops and implements comprehensive, strategic marketing support for designated schools. This includes branding initiatives, creation of marketing collateral, development of student recruitment and retention strategies, and execution of digital advertising and direct mail campaigns.
2. Designs, implements and manages marketing strategy at the school level.
3. Collaborates with graphic designers, translators, family outreach liaisons, the school marketing team, and other communications team members to ensure consistency in messaging and visual branding for the supported schools across numerous platforms and in multiple languages.
4. Manages multiple school marketing projects concurrently, serving as the primary point of contact and project manager. Responsible for maintaining keen attention to detail while overseeing project timelines, resources, and successful completion.
5. Perform other duties as assigned.
EDUCATION AND RELATED WORK EXPERIENCE:
• Bachelor's degree in Marketing, Communications, Public Relations or related field preferred.
• Two to five (2-5) years of comprehensive experience in communications, marketing, public relations, and/or internal communications.
• Experience in stakeholder engagement and outreach to a diverse community preferred.
LICENSES, REGISTRATIONS or CERTIFICATIONS:
• Criminal background check required for hire.
SALARY INFORMATION:
The salary listed is for full time positions (1.0 FTE). This salary will be adjusted, as needed, based upon the FTE. Administrative employees' salary will be commensurate on the employees' education and/or work experience. For additional information, please review our Administrative Compensation Program or review our Administrative Salary Schedule.
BENEFITS INFORMATION:
Adams 12 Five Star Schools is committed to providing an environment that promotes a healthy employee population able to serve our students at the highest level. We offer a comprehensive benefits package including medical, dental, vision and life insurance as well as other programs for benefit eligible employees. The employee assistance program, voluntary life insurance through PERA, and 401(k), 403(b) & 457(b) plans are available to all employees regardless of hours worked and are available immediately (upon hire date).
To learn more about our benefits, including paid time off, please see our Benefits Overview.
THIS POSTING IS NOT INCLUSIVE OF THE JOB DESCRIPTION.
Rev 04/26