Communications and Public Relations - District Foundation Coordinator
ICSD Human Resource Services
Certified Employee Job Description
First Consideration Date: 5/16/2022
Department: District Office
Date Prepared: 05/01/2022
Job Title: Communications and Public Relations - District Foundation Coordinator
Classification (FLSA Status): Exempt
Lane/Salary Grade: Professional Salary Schedule based on experience
Location: District Office
The Communications and Public Relations Coordinator is responsible for all communications related to Iron County School District with the purpose of keeping the public informed about school and district wide activities by coordinating communications activities at both the district and school levels, establishing in-service training sessions, producing and presenting components for specific programs and activities, and publishing information using a wide variety of media, both electronic and paper. The Coordinator also functions as a crisis manager to address volatile and crisis situations. The Coordinator will also coordinate all activities related to the Iron District Foundation, and coordinate community connections for student internships and work based learning.
Job Title: Communications and Public Relations - District Foundation Coordinator
Supervisor’s Title: Superintendent
Jobs Reporting to this Title: None
Summary and Overall Objective:
The Communications and Public Relations Coordinator is responsible for all communications related to Iron County School District with the purpose of keeping the public informed about school and district wide activities by coordinating communications activities at both the district and school levels, establishing in-service training sessions, producing and presenting components for specific programs and activities, and publishing information using a wide variety of media, both electronic and paper.. The Coordinator also functions as a crisis manager to address volatile and crisis situations. The Specialist will also coordinate all activities related to the Iron District Foundation.
Essential Functions Duties and Responsibilities:
Manages multiple, simultaneous PR campaigns covering all components of ICSD including, but not limited to ICSD events, education programs, achievements, goals, School Board announcements, tax issues, competitive educational efforts, emergency situations, crisis management, and community relations.
Supports all departments with print, electronic, and broadcast media to maximize positive coverage of the ICSD achievements.
Manages and maintains a PR database with targeted distribution lists for dissemination of press releases and other communication initiatives.
Manages, implements, and presents PR communications including, but not limited to news releases, monthly calendars, press information, media advisories, fact sheets, fun facts, and District trivia.
Maintains an online press room on the district website, including maintaining teacher/administrator biographies and photos.
Maintains the live feed and News sections of the district website
Supports the Human Resources Department in creating pitch ideas to promote employment and increase applicant interest that will result in maximum recruitment for the District.
Notifies the media of photo opportunities and other news events.
Solicits and facilitates broadcast coverage.
Presents directly to both news media and District media sources.
Ensures compliance with student and government privacy laws.
Manages use of media sources to promote educational objectives and goals to ensure coverage of institutional initiatives.
Proactively develops community support for ICSD Bonding efforts.
Develops and executes social media strategies and campaigns for Facebook, Twitter, Instagram and other social media platforms to help increase followers and engagement, raise the profile of the Iron County School District, and to support revenue initiatives.
Identifies and develops opportunities for the District to present a positive image.
Monitor, analyze and communicate PR results on a quarterly basis
Exercises proactive leadership and exhibits support in promoting the Districts vision, mission, goals, and priorities.
Establishes infrastructure to support and guide individual departments and schools in public relations efforts to ensure consistency and quality.
Ensures the support of all schools and departments in development of effective communication plans with the community and parents.
Collects, compiles, and presents information to the Superintendent, Board of Education, media, and the public.
Manages related, branding, design, process, and procedures requirements.
Keeps abreast of current developments, system issues, and changes.
Collaborates and effectively communicates, both orally and in writing, with other departments or divisions.
Manages information released to the public and media during volatile or crisis situations.
Plans and executes PR and communications events, providing on-site support as needed.
Manages the budget to support the community relations activities.
Coordinates all activities related to the Iron District Foundation
Organizes and conducts regular Iron District Foundation Board meetings and fundraising events
Manages Iron District Foundation Budgets including, donations, expenditures, fundraising, investments, etc.
Makes connections with community members relating to donations and employee discounts
Coordinates all work based learning and internships between Iron County School District and Community.
Oversees all finances for the Iron District Foundation Program; including reports, deposits, checks, etc.
Actively involved in all Foundation Program activities and fundraisers.
Keeps a file of all approved fundraisers.
Coordinates volunteers for all Foundation Program activities
Schedules all program activities, meetings, and ensures proper follow-up on each.
Coordinates all donors and employee recognition programs.
Coordinates grant application process.
Assists in creating posters, brochures, and flyers for fundraising.
Finds individuals or businesses interested in setting up endowments.
Actively involved in the planning and preparation for the Foundation Golf Tournament event; working with various community leaders. Arranges all Golf Tournament committee meetings. Attends and helps with the golf tournament.
Competencies (Knowledge, skills, abilities):
Knowledge of communication technologies and various media platforms including social networking, blogs, YouTube, etc.
Must be a solution-oriented multi-tasker, who can prioritize multiple, competing issues and initiatives in a fast-paced environment.
Must have schedule flexibility and willingness to work some nights and weekends for special activities, athletic events, and other event/activities as needed.
Knowledge of public education programs, needs, and goals.
Ability to pay strong attention to detail and use a high level of tact, diplomacy, and confidentiality.
Must be proficient with web, photo, graphic, and related programs.
Must have exceptional verbal and writing skills; proven editing and proofreading ability.
Ability to read, write, and communicate effectively in English at a level required for successful job performance.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from management, public groups, and/or the ICSD School Board.
Strong written and oral communication skills.
Strong presentation and interpersonal skills.
Ability to work with applicable mathematical concepts.
Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Ability to perform mathematical operations using units of American money.
Ability to apply common sense understanding to carry out essential duties of this position.
Ability to carry out instructions furnished in written, oral, or diagram form.
Ability to troubleshoot and solve problems involving concrete variables situations.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
This description should not be construed to contain every function/responsibility that may be required to be performed by an incumbent in this job. Incumbents are required to perform other related functions as assigned.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the education, knowledge and experience requirements; the machines, tools and equipment used; and any licenses or certifications required.
Required Education and Experience:
Bachelor’s degree in public relations, marketing, communications, media studies, journalism, or equivalent from four-year college/university with two to three years of public relations and social media experience in a professional setting; or equivalent combination of education and experience.
Preferred Education and Experience:
Job Related Experience:
Must effectively communicate information to the public in an articulate, well-spoken, clear, and positive style using; public presentation, radio, television, online video, and other media tools.
Experience in web development.
Required Licenses and Certifications:
Must have and maintain an active Utah Driver’s License.
Must complete Utah Risk Management Defensive Driver training every two years. (Utah Code R31-1)
Iron County School District expects all employees to practice high standards of moral and ethical conduct which are consistent with the values taught in our schools.
All employees are expected to be law abiding, ethical and honest; and demonstrate respect for the dignity of all students, colleagues, parents and members of the community.
All employees are expected to adhere to all district policies while employed.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee occasionally works in outside weather conditions.
The noise level in the work environment is usually moderate.
While performing the duties of this job, the employee is regularly required to use hands to handle, or feel, and talk or hear.
The employee frequently is required to stand, walk, and reach with hands and arms.
The employee is occasionally required to sit; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell.
The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Machines, Tools, Equipment Used:
Copy machines and high speed duplicators.
Video equipment and TV equipment.
Contact with dissatisfied individuals
Expected Work Hours:
Full-Time (12 Months)
Regular Business Hours
Frequent travel to School District offices, buildings, classrooms and grounds are necessary.
Terms of Employment:
Job Evaluation: Performance of this job will be evaluated in accordance with provisions of the board’s policy on Evaluation of Certified Personnel.
The information contained in this job description is for compliance with the American with Disabilities Act (A.D.A) and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.
Iron County School District is committed to a policy of equal employment opportunity and does not discriminate in the terms, conditions, or privileges of employment on account of race, age, color, sex, national origin, physical or mental disability, religion, or otherwise as may be prohibited by federal and state law.