Communications Manager/Public Information Officer -

Job | Posted a month ago
Employment Type
Base Salary
$57,775 - $72,860 per YEAR
Start Date
Valid Through
Position Areas
Academic Affairs


Schools: Under the direction and general supervision of the Winchester Superintendent of Schools, provides direction and handles public relations and marketing programs, community engagement, media relations, and external communications. Serves as public relations counsel to the Superintendent and Leadership staff. Communicates the vision, mission, goals, objectives, results, and challenges to parents, staff, and the community. Assists with coordinating policies and procedures that promote and maintain effective relationships and understanding between the school board, main office, City Council, and community.

City: Under the direction and general supervision of the City of Winchester Communications Director, manages the public relations, promotion, media relations, and community engagement for the Winchester Parks and Recreation Department. Manages the programming for the local access TV station.


Communicate and represent the WPS vision, mission and goals, internally and externally, as designated by the Superintendent. Build and maintain public support for public education and the school system in collaboration with the Superintendent and administration. Develop, direct, and evaluate the WPS and Parks and Recreation public relations, marketing, communications, and community engagement strategy; and execute effective campaigns/programs. Serve as public relations counsel and advisor to the Superintendent. Monitor school and park activities and identify potential issues and concerns and develop strategies for effectively and proactively handling those issues/concerns. Manage and develop programming for the Channel 6 Government Access Channel representing both WPS and the City. Develop, execute and monitor communication strategies, tactics, and action plans for WPS and Park initiatives, programs, projects, and events. Serve as spokesperson, public information officer and media liaison for the WPS and Parks in coordination with supervisors and staff. Assist the City’s Communications Director in developing, coordinating, and implementing the WPS/City crisis communication plan and participate in school and City safety planning efforts. Write and disseminate news releases and organize press conferences. Develop and maintain brand image, positioning, and messaging for WPS, Parks and Recreation, and the City of Winchester. Manage the development and production of WPS and park news and marketing communications, including print and electronic publications, online content, social media, advertising, media relations, and television broadcasts for internal and external stakeholders. Assist in maintaining the schools and parks website content. Provide in-service training and staff development opportunities on media, public and community relations as needed. Serve as a member of the Superintendent’s leadership team. Will attend administrative team meetings to provide advice on how potential policy initiatives will affect public opinion about district programs. Assist in managing the WPS notification system. Takes or works with partners to take photos/videos at events and meetings to promote activities and good news. Monitors news and social media for misinformation. Other duties as assigned. Education and Experience:

Bachelor’s degree in communications, public relations, journalism, marketing, or related field. Three-five years’ experience in public relations, community outreach, and marketing management, preferably with experience communicating to the public-at-large. Experience in a public education setting is desirable. Must have excellent public speaking, collaboration, and writing skills. Must be professional with a high level of integrity and focus on customer service (internal and external). Communicate fluently verbal and written Spanish preferred. Knowledge of:

Current technology and best practices in public relations, marketing, communications, community relations, and public affairs. Correct English usage, grammar, spelling, punctuation, and vocabulary. Graphics design and video editing software (Adobe Creative Suite). Interpersonal skills using tact, patience, and courtesy. Crisis management. Ability to:

Communicate and interact effectively with people from diverse cultural backgrounds. Develop and implement comprehensive public relations strategies and activities. Generate print, social, and broadcast promotional material. Translate education objectives into broad terms of public understanding and circulation. Maintain confidentiality of information. Prepare and deliver oral presentations. Serve as a spokesperson for the schools and park system. Establish and maintain cooperative and effective working relationships with others. Take initiative and work independently. Communicate effectively, both orally and in writing. Plan and organize work to meet schedules and timelines. Operate a computer and related software and technologies. Meet local and state standards of professional conduct. Salary:

Range based on the 2021-2022 pay scale is $57,775 to $72,860


Full time /12 month / 260 Day Contract / Monday through Friday


Central Administrative Office

Start Date:

Upon Hire

Posted By

Winchester Public Schools

12 North Washington Street , Winchester, VA 22601

At the following locations

Central Administrative Office

12 N. Washington St. , Winchester, VA 22601