Public Information Officer (Coordinator I)

Job | Posted 13 days ago
Employment Type
Start Date
Position Areas
Academic Affairs


Under the supervision of the Superintendent, the Public Information Officer (Coordinator I) manages communications programs, including issues management, social media, digital communications, publications, and web communications designed to create and maintain favorable public relations for the school division, both internally and for the community at large.


Develops and implements an integrated communication plan to advance the division’s message, broadening awareness of its programs and priorities, and increasing the visibility of its programs across key stakeholder audiences

Plans, designs, implements, maintains, and evaluates specific types of communications based upon Danville Public Schools (DPS) strategies and objectives within division guidelines

Develops content for and ensures appropriate messaging and imagery is implemented across multiple platforms, including website, social media, video, email, email, speeches, presentations, and/or print publications, as necessary to communicate and engage target audiences such as employees, parents, and community

Monitors external media and social media coverage as necessary

Determines manner to present information to the local news media in the event of emergency and/or challenging situations

Serves as external media spokesperson, responding to division and/or school emergencies and crises as necessary, including serving as emergency essential personnel and may be on-call overnight, weekends, and holidays

Attends DPS Leadership Team, School Board, or community meetings, as required

Provides communications guidance and training for schools, departments, and offices

Handles requests for official public records made under Virginia’s Freedom of Information Act

Conducts research; verifies all data; gathers, writes, and/or edits and evaluates correspondence, press releases, and print and online publications

Assists news media covering school division activities

Assists senior management with and conducts interviews; drafts speeches and creates presentations; writes and reviews scripts for the division superintendent and other internal and external clients

Collaborates with DPS departments and/or school administrators to determine internal/external communications goals for issues and/or programs

Coordinates web standards with departments and schools

Researches, identifies, monitors, and evaluates electronic communication tools

Collaborates with businesses, government, and agency partners to select, create, update, schedule, and market programming that meets the needs of the requestors

Responsible for all aspects of DPS public information programs, public service announcements, and marketing pieces

Answers inquiries from internal and external stakeholders

Performs a variety of related tasks as required and/or requested by the Superintendent


Knowledge of the theories, principles, practices, methods, materials, and trends related to the management of communication, public school system policies, and communication outreach programs

Must possess effective human resource and organizational skills; analytical ability; ability to develop and maintain effective working relationships with all levels of employees; ability to work independently and in teams; ability to oversee a budget; and ability to communicate effectively, both orally and in writing

Knowledge of federal, state, and local regulatory requirements applicable to DPS communication and community relations programs

Capacity to establish and maintain collaborative working relationships with personnel assigned to schools, departments, public entities, and citizens

Extensive knowledge of available communication technologies, print and non-print, including publishing, graphic design, and broadcast and web-based media

Proven ability to exercise judgment to prioritize media opportunities and prepare talking points, speeches, presentations, and other supporting material as needed

Posted By

Danville Public Schools

341 Main Street, Suite 100 P.O. Box 9600, Danville, VA 24543

At the following locations

Danville Public Schools

341 Main Street, Suite 100 P.O. Box 9600, Danville, VA 24543

Compare with State

Amount per Student


State Average: $11,724

% ELL Students


State Average: 9%

Student Teacher Ratio


State Average: 14.22

% IEP Students


State Average: 13%



State Average: 801