P/T Marketing Director

Posted 4 months ago
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Position Areas
Non-Instructional Support

Description

Application file must include resume and cover letter. 


Job Title

Director of Marketing

 

 The Director of Marketing is responsible for all marketing activity with a primary focus on growing enrollment and improving retention. This position reports to the individual school principal, and is supported by existing clerical staff, a mentor, and ongoing professional development opportunities. Additionally, the school community will be a source of volunteer assistance in carrying out specific tasks associated with enrollment marketing. Specific job responsibilities include but are not limited to:

 

MARKETING

Communications – creating quarterly newsletters and publications, creating and distributing promotional materials, etc.

Publicity – creating and placing press releases, media relations, web-site creation and/or updates, internal communications, etc.

Constituent Relations – maintaining personal contact with key constituents including existing and potential donors, prospective families, influential community leaders, etc.

Volunteer Management – forming a parent ambassador or volunteer group, working with a marketing committee of the school board, ensuring volunteers for various marketing events, etc.

 

STUDENT RECRUITMENT

Direct Sales – managing the inquiry process, including initial contact and subsequent follow-up with prospective families

Interest Generation / Acquisition – creating and distributing direct mail, advertising, etc.

Parent and Family Relations

Events – conducting open houses, leading Catholic Schools Week, etc.

 

The successful candidate will possess the following skills and qualifications:

 

• Previous marketing or relevant experience in a commercial or non-profit setting;

• Excellent organizational capacity and demonstrated ability to be self-directed and self-motivated;

• Superb verbal and written communication skills;

• Willingness and confidence in pursuing enrollment opportunities, volunteer commitments, etc.;

• Demonstrated ability to work well with others including staff, families, students, donors, etc.;

• Bachelor’s degree preferred or equivalent experience;

• Spanish fluency strongly preferred; and

• Comfort with basic software such as Excel, MSWord, etc.

Posted By

Archdiocese of Chicago

1537 Lawndale Avenue , Chicago, IL 60651
 

At the following locations

43175 - Children of Peace School

Building A 1900 W. Tylor Street , Chicago, IL 60612